International cultural project The Green Empire of the East and the West.pdf

The use of mass emails sent to targeted recipients is a form of performative communication. The channel of
dissemination becomes part of the message. The discomfort or confusion provoked in the recipient is part of the
experience.
Noise, criticism, and accusations of illegitimacy are incorporated into the image of Paul Elvere DELSART. This is a
strategy of narrative dissidence.
He plays with norms and diverts them. He does not seek to please, but to provoke discussion.
This posture works because it is consistent with Paul Elvere DELSART’s personality and the content of his universe. It
attracts as much as it divides. Some are fascinated; others turn away from it sharply.
In summary: a provocative, marginal, and viral strategy. The objective is to create shock, attract attention, and plant a
form of “revelation.” The result is polarized notoriety, a cult for some, rejection for others.

Short-term economic model:
Transforming the vision and the universe into monetizable products and experiences.
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Publishing: political, societal, and philosophical essays; novels and short stories of social science fiction /
speculative fiction; comics; illustrated books for young readers; illustrated novels; these works are in fact the
rulebooks of the live-action alternate reality role-playing game
Merchandising: sale of various derivative products (The Green Empire of the East and the West, LE
PAPILLON SOURCE, The Civilization of Cats, EL4DEV, The Municipalities Counter-Attack, etc.)
Sale of alternative passports: passports of the Green Empire of the East and the West (in the manner of
micronations)
International crowdfunding
Various donations and philanthropy

Medium-term economic model:
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Sale of various services related to the universe (ecotourism, cultural tourism, rural tourism, spiritual tourism),
alongside the gradual acquisition of agricultural land in several countries, which will be enriched in biodiversity,
progressively developed, and then labeled LE PAPILLON SOURCE
Sale of agricultural products originating from the exploitation of agricultural lands labeled LE PAPILLON
SOURCE
Sale of consulting services (socio-political consulting, management consulting, territorial development
consulting) to local and national public organizations (through the LE PAPILLON SOURCE EL4DEV Think and
Do Tank)
EL4DEV audiovisual production (animated films, documentaries, performances, and various cultural events)

Key Tools to be created or further developed (the sales funnel that has been put in place will enable self-financing):
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EL4DEV Editions — an independent and alternative publishing house intended to publish the various works of
Paul Elvere DELSART for diverse audiences around the universe of the Green Empire of the East and the
West, the LE PAPILLON SOURCE project, the Civilization of Cats, and the EL4DEV program, as well as
works by other authors connected to these same universes.
Big Smart Data EL4DEV — the Empire’s Information System and management tool.
EL4DEV Web TV — the Empire’s multilingual television channel, a component of Big Smart Data EL4DEV.