International cultural project The Green Empire of the East and the West.pdf

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An inclusive community: a highly stimulating space for international, interdisciplinary, and intergenerational
exchange.
A metaverse: a parallel world that spills over into reality in order to create concrete impact — a simulation tool
that will deeply permeate what is perceived as reality.

Marketing strategy:
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Narrative branding of the Empire and the EL4DEV program (literary narratives, speculative fiction)
Personal branding (creation and promotion of the character Henry HARPER, the Green Emperor of the East
and the West)
City branding (promotion of the municipality of Torreblanca, Castellón, Spain, headquarters of the movement)
Branding of fictional territories (fictional for now, since the objective is their real-world embodiment): a union
between France, Spain, Portugal, Italy and Greece, the Mediterranean Societal Union, and other Societal
Unions created by the EL4DEV program: the European Societal Union, African Societal Union, Asian
Societal Union, Oceanian Societal Union, American Societal Union, and Pacific Societal Union.

Communication strategy:
The establishment of a complete digital ecosystem, a carefully designed visibility strategy, a high volume and wide
diversity of content production.
It appeals to a curious, intellectual, or activist audience because it operates in fields that are not highly mainstream
(participatory social engineering, social fiction, and societal transformation projects).
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Multilingual publications (currently in French, English, Spanish, and to a very limited extent literary Arabic);
ultimately intended to include 16 languages
Multi-channel publishing (websites, blogs, social media — in text, conceptual images, infographics, and video
formats)
Netlinking (interconnection between publishing platforms through numerous embedded links across all
channels)
Targeted mass mailings worldwide (currently several million selected recipients)
Word of mouth
Media relays (very limited at present, but a powerful buzz effect is considered inevitable due to the project’s
strong viral potential)

Language used:
The language is deliberately mystical, esoteric, fantastical, and technocratic, a blend of fantasy and pragmatism
designed to project the image of a universe that is both highly creative and highly technical, while reaching two groups
of audiences: creatives, artists, and dreamers on the one hand, and technicians, engineers, researchers, geeks,
philosophers, etc on the other.

A distinctive feature of Paul Elvere DELSART’s communication:
Paul Elvere DELSART adopts the strategy of a cultural or conceptual agitator. He uses provocation, the breaking of
conventions, and “poorly regarded” techniques not out of clumsiness, but as an artistic or symbolic strategy.
This logic goes beyond conventional marketing.