New branding of the word Reconquista by Paul Elvere DELSART – Reconquista EL4DEV.pdf

New branding of the word Reconquista by Paul Elvere DELSART – Reconquista
EL4DEV from Torreblanca, Castellón

Paul Elvere DELSART’s Reconquista EL4DEV is a structured vision, a coherent process, and an effective
response to address the issue of “La España vaciada.”

Context:

Spain is experiencing a rural demographic crisis (“España vaciada”) that has become part of the public agenda: half
of the territory with ~5% of the population; continuous decline since 2011.

Paul Elvere DELSART’s bet:

Paul Elvere DELSART deliberately seeks to “recharge” the word Reconquista in order to give it a contemporary
meaning; not military or identity-based, but civic, socio-political, and territorial: the recovery of control by the
citizens of small municipalities and forgotten areas.

It is a rhetorical strategy, a strategy of symbolic reappropriation.

Here is why Spain could be receptive to this new branding.

Opportunities for a “new branding” of Reconquista

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Emotional power: the term is deeply rooted in Spain’s collective imagination. Redirecting it toward a “citizen
reconquest,” a “reconquest of small towns and villages,” can trigger a psychological shift, especially in rural
areas where the sense of abandonment is real (España vaciada).
Mobilizing narrative: the idea of “taking back control” from elites, Madrid, Brussels, or multinationals resonates
with part of the population who feel dispossessed.
Distinction: many rural projects get lost in technocratic language (depopulation, territorial cohesion, resilience).
Using a strong word can help gain media visibility.

What Paul Elvere DELSART is doing and intends to do to make it work:

1. Radical clarification: always accompany the word Reconquista with an explicit subtitle (“Reconquista
ciudadana,” “Reconquista de los pueblos olvidados”). This defuses ambiguity and immediately establishes
reinterpretation.
2. Systematically referencing the redefinition: each time Reconquista is used, add a phrase such as “here
Reconquista means X, in opposition to the far-right identity-based usage.”
3. Highlighting the difference: explain that Reconquista here means citizen, ecological, and democratic
reconquest, as opposed to identity-based usage.
4. Narrative pedagogy: build a clear storyline: “yesterday, Reconquista meant war and division; today, we make
it a symbol of citizen rebirth, unity, creativity, ingenuity, entrepreneurship, and local autonomy.”
5. Create simple stories through videos, infographics, and testimonies that “embody” the project, beyond
theoretical texts.
6. Build a massive corpus: texts, videos, articles and infographics to multiply formats and occupy digital space.
7. Decentralize the discourse: it should not be carried by one author alone, but by municipal collectives,
cooperatives, rural associations that embody this reappropriation.
8. Involve third-party actors: if citizen collectives, rural associations, or universities also adopt this new meaning,
it gains legitimacy.
9. First concrete victories: nothing redefines a word better than reality. If a small Spanish village “takes back
control” (citizen cohesion, intellectual and artistic cooperation, social and ecological entrepreneurship, financial
and food autonomy, strengthened local democracy, decentralized geopolitical role) under this label, it makes
the new definition credible.
10. Ally with “España vaciada”: these political platforms are transversal (neither left nor right) and can legitimize
the project if they adopt the rhetoric of “citizen Reconquista.”
11. Connect internationally: show that this citizen Reconquista is not only Spanish, but part of a global movement
of communities reclaiming power.

The gamble of rehabilitating Reconquista through practice is daring. It can appeal to parts of rural Spain tired of
technocratic language.

No connection with the far right

Paul Elvere DELSART’s projects clearly belong to a socio-ecological-political and highly participatory utopia, not to
a far-right ideology.
Their content revolves around:
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collective intelligence and social engineering,
territorial pilot projects (in small municipalities),
citizen co-construction,
and a societal model shift based on cooperation and transparency.

No ideological link with the far right.

Paul Elvere DELSART is waging a semantic battle online.

It is a risky tactic, but if successful, it could turn Vox’s own symbol against them and anchor it in a citizen and
cooperative imaginary.

Paul Elvere DELSART seeks to impose a counter-narrative:

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Defuse Vox’s narrative monopoly over the word Reconquista: by using it repeatedly in his writings, websites,
and publications, he “floods” the Internet with another possible definition.
Create new semantic authority: through his texts and manifestos, he wants to ensure that when people
search for Reconquista + “citizens,” “villages,” “EL4DEV,” Google shows his projects rather than identity-based
discourse.
Reformulate the meaning: whereas Vox uses it in an identity-based and nostalgic framework, Paul Elvere
DELSART places it in a futuristic, citizen, and cooperative framework.
Impose a counter-narrative: by saturating the term with positive, participatory content, he aims to show that
Reconquista does not belong to a single ideology, but can be re-signified by civil society.

Political subtlety essential in Spain

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On the right and far right, Reconquista is already a strong emotional symbol, tied to the idea of “taking back
the country.”
On the left, many reject the word because it is perceived as captured by Vox, although part of the popular
electorate still shares that sense of powerlessness in the face of globalization, uncontrolled immigration,
or Brussels.

This is exactly where Paul Elvere DELSART plays his card: using a word that spontaneously attracts right-leaning
ears, but filling it with social, citizen, and cooperative content.

Why this strategy can work

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Symbolic bridge: it speaks both to people worried about national identity (the word Reconquista) and to those
wanting a social and participatory alternative (EL4DEV content).
Shifting the divide: instead of a left/right duel, the story becomes people vs. elites, small towns vs.
metropolises and living territories vs. disconnected institutions.
Political innovation: it responds to the current lack: a “protective left” that first defends Spaniards, their
villages, their dignity, but with social and ecological tools, not identity-based ones.

Strengths of Paul Elvere DELSART’s strategy

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Smart provocation: the choice shocks, thus attracts attention. It forces a reconsideration of the word’s
meaning.

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Curiosity effect: when a Spaniard hears Reconquista of villages or Citizen Reconquista, they ask: “What is this
about?” This opens up discussion.
Digital presence: with strong SEO work, publications, and associative support, the movement can genuinely
compete with Vox online for this term.

Paul Elvere DELSART’s tactic

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He captures the attention of those who feel represented by Vox (anger, loss of control).
Then he redirects that energy by proposing a reconquest that is not identity-based but popular, social, and
ecological.

Result: he can speak to both camps at the same time and embody a transcendence of the classic divide.
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Institutional left (PSOE, Sumar, Podemos) may see this branding as provocation and oppose it.
Some right-wing sympathizers may feel “betrayed” if they realize that behind the word lies a social vision closer
to the left.

In short, his coup would be to neutralize Vox by reclaiming their fetish word, but emptying it of its identity-based
content and anchoring it in a social and citizen project.
It is a risky but very smart strategic gamble: he plays with Spain’s collective unconscious and redirects it toward a
constructive utopia.

However:

Rehabilitating such a loaded word is long and uncertain work, especially without strong institutional support.

Success will depend on the ability to produce concrete evidence in the villages: increased creativity and
entrepreneurship, significant greening and municipal beautification, new jobs created, rejuvenation and growth of the
population, financial empowerment, citizen involvement, expansion of local services, international openness, etc.

Torreblanca, Castellón, in Spain will serve as an experimental laboratory.

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Contact
Paul Elvere Valérien DELSART
Founder, chief engineer and director of the participatory and socio-political multidisciplinary engineering program
"EL4DEV"
Founder, chief engineer and director of the sub-program of interconnected tourist towns and agro-climatic ecolandscape structures "LE PAPILLON SOURCE"
Founder, chief engineer and director of the decentralized inter-municipal cooperation sub-program "THE
MUNICIPALITIES COUNTER-ATTACK"
Founder and chief engineer of vertical eco-landscaped structures that generate humidity and microclimates
called "THE GREEN / VEGETAL / PLANT CALDERAS"
Founder of the concept of "SOCIETAL DIPLOMACY"
Founder of the “Second Renaissance movement EL4DEV”
Designer of the EL4DEV Information System and the EL4DEV Strategic Deployment Tool
Founder and president of the French non-profit organization named "LE PAPILLON SOURCE EL4DEV" (Think
tank)
Designer of the universe of the EL4DEV Confederation otherwise called the Green Empire of the East and the
West
Publisher of literary works based on the universe of the EL4DEV Confederation otherwise called the Green
Empire of the East and the West

E-mail 1: e.delsart.consultant@gmail.com
E-mail 2: paul-elvere-delsart@yandex.com