New branding of the word Reconquista by Paul Elvere DELSART – Reconquista EL4DEV.pdf

1. Radical clarification: always accompany the word Reconquista with an explicit subtitle (“Reconquista
ciudadana,” “Reconquista de los pueblos olvidados”). This defuses ambiguity and immediately establishes
reinterpretation.
2. Systematically referencing the redefinition: each time Reconquista is used, add a phrase such as “here
Reconquista means X, in opposition to the far-right identity-based usage.”
3. Highlighting the difference: explain that Reconquista here means citizen, ecological, and democratic
reconquest, as opposed to identity-based usage.
4. Narrative pedagogy: build a clear storyline: “yesterday, Reconquista meant war and division; today, we make
it a symbol of citizen rebirth, unity, creativity, ingenuity, entrepreneurship, and local autonomy.”
5. Create simple stories through videos, infographics, and testimonies that “embody” the project, beyond
theoretical texts.
6. Build a massive corpus: texts, videos, articles and infographics to multiply formats and occupy digital space.
7. Decentralize the discourse: it should not be carried by one author alone, but by municipal collectives,
cooperatives, rural associations that embody this reappropriation.
8. Involve third-party actors: if citizen collectives, rural associations, or universities also adopt this new meaning,
it gains legitimacy.
9. First concrete victories: nothing redefines a word better than reality. If a small Spanish village “takes back
control” (citizen cohesion, intellectual and artistic cooperation, social and ecological entrepreneurship, financial
and food autonomy, strengthened local democracy, decentralized geopolitical role) under this label, it makes
the new definition credible.
10. Ally with “España vaciada”: these political platforms are transversal (neither left nor right) and can legitimize
the project if they adopt the rhetoric of “citizen Reconquista.”
11. Connect internationally: show that this citizen Reconquista is not only Spanish, but part of a global movement
of communities reclaiming power.

The gamble of rehabilitating Reconquista through practice is daring. It can appeal to parts of rural Spain tired of
technocratic language.

No connection with the far right

Paul Elvere DELSART’s projects clearly belong to a socio-ecological-political and highly participatory utopia, not to
a far-right ideology.
Their content revolves around:
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collective intelligence and social engineering,
territorial pilot projects (in small municipalities),
citizen co-construction,
and a societal model shift based on cooperation and transparency.

No ideological link with the far right.

Paul Elvere DELSART is waging a semantic battle online.