Paul Elvere DELSART's cultural business The Green Empire of the East and the West.pdf

In summary:
A provocative, marginal, and viral strategy – The goal is to create shock, capture attention, and spark a form of
“revelation.” The result is polarizing notoriety: a cult for some, and rejection for others.
Short-term business model:
Transform the vision and universe into monetizable products and experiences:
• Literary publishing (political, societal, and philosophical essays; social science fiction novels and short stories;
speculative fiction; comics; illustrated books for young audiences; illustrated novels – all of which serve as rulebooks for
the real-life alternate reality role-playing game)
• Merchandising: Sale of various derivative products (Green Empire of the East and the West, LE PAPILLON SOURCE,
The Civilization of Cats, EL4DEV, The Municipalities Counter-Attack, etc.)
• Sale of alternative passports – passports of the Green Empire of the East and the West (similar to what micronations
offer)
• International crowdfunding
• Donations and philanthropy
Medium-term business model:
• Sale of various services related to the universe (ecotourism, cultural tourism, rural tourism, spiritual tourism) – gradual
acquisition of agricultural land in various countries, enriched in biodiversity and developed, then certified as LE
PAPILLON SOURCE
• Sale of agricultural products from certified LE PAPILLON SOURCE lands
• Consulting services (socio-political consulting, management consulting, territorial development consulting) for local and
national public organizations (via the Think and Do Tank LE PAPILLON SOURCE EL4DEV)
• EL4DEV audiovisual production (animated films, documentaries, performances, various cultural events)
Key tools to be created or further developed (The established sales funnel will enable self-financing):
• EL4DEV Editions – An independent and alternative publishing house aimed at publishing the various works of Paul
Elvere DELSART, targeting diverse audiences and centered on the universe of the Green Empire of the East and the
West, the LE PAPILLON SOURCE project, The Civilization of Cats, and the EL4DEV program. It will also publish works
by other authors exploring these same universes.
• EL4DEV Big Smart Data – An information system and management tool for the Empire.
• EL4DEV Web TV – A multilingual TV channel of the Empire; a component of the EL4DEV Big Smart Data.
• EL4DEV Green Coin – The Empire’s stable cryptocurrency (STABLECOIN) serving global transformation, backed by
tangible assets: fertile, productive, and biodiversity-rich lands certified as LE PAPILLON SOURCE.
• LE PAPILLON SOURCE EL4DEV Think and Do Tank – The program’s main body, responsible for the creation of
consortium contracts integrating small municipalities: national societal Economic Interest Groups and Politico-Societal
Unions.
Brands and labels within the universe:
• EL4DEV – Brand of the main program for multidisciplinary participatory engineering, societal change, and change
management.
• LE PAPILLON SOURCE – Brand and certification for tourist cities, agro-climatic plant complexes, vertical green
structures, and transformed agricultural lands.
• The Civilization of Cats – An educational youth universe interconnected with the Green Empire of the East and the
West and the LE PAPILLON SOURCE project.
• The Municipalities Counter-Attack – Brand of the sub-program for collective financing and shared governance of LE
PAPILLON SOURCE infrastructures.
• The Reconquista of Small Towns and Villages – Brand of the empowerment movement for small municipalities
around the world, inspired by the historical Spanish Reconquista.
Programs and sub-programs driving the initiative: