Paul Elvere DELSART's cultural business The Green Empire of the East and the West.pdf

• Inclusive community: An international, interdisciplinary, intergenerational exchange space - highly stimulating.
• Metaverse: A parallel world that spills into reality for concrete impact - A simulation tool that deeply influences how
reality is perceived.
Marketing strategy:
• Narrative branding of the Empire and the EL4DEV program (through literary stories, speculative fiction)
• Personal branding (creating and promoting the character of Henry HARPER, the Green Emperor of the East and the
West)
• City branding (promotion of Torreblanca, Castellón, Spain as the headquarters of the movement)
• Branding of fictional territories (currently fictional, but intended to be incarnated in reality): Union between France,
Spain, Portugal, and Greece, the Mediterranean Societal Union and other Societal Unions created by the EL4DEV
program:
• European Societal Union
• African Societal Union
• Asian Societal Union
• Oceanian Societal Union
• American Societal Union
• Pacific Societal Union
Communication strategy:
Implementation of a complete digital ecosystem – a well-thought-out visibility strategy – large volume and dispersion of
content
Appeals to curious, intellectual, or activist audiences, as it operates in relatively niche fields (participatory social
engineering, social fiction, societal transformation projects)
• Multilingual publications (currently in French, English, Spanish, and limited Classical Arabic) – the goal is to reach 16
languages
• Multichannel publishing (websites, blogs, social media – in text, conceptual imagery, infographics, and video formats)
• Netlinking (interconnection of publishing platforms through numerous embedded links across all channels)
• Targeted mass email campaigns worldwide (currently reaching several million selected recipients)
• Word of mouth
• Media relays (very low at present but a powerful “buzz” effect is inevitable due to the project’s high viral potential)
Language used:
Intentionally mystical, esoteric, fantastical, and technocratic - a blend of fantasy and pragmatism - to project an image of
a universe that is both highly creative and deeply technical. It is designed to appeal to two key audience groups:
creatives, artists, and dreamers; and technicians - engineers, researchers, geeks, philosophers, etc.
Paul Elvere DELSART’s unique communication style:
Paul Elvere DELSART adopts a cultural and conceptual agitator strategy. He uses provocation, rule-breaking, and
“questionable” methods not out of clumsiness, but as part of an artistic or symbolic strategy. This logic goes beyond
conventional marketing.
The use of mass emails to targeted recipients is a form of performative communication. The medium itself becomes part
of the message. The discomfort or confusion it may cause is intentionally part of the experience.
Noise, criticism, and accusations of illegitimacy are incorporated into Paul Elvere DELSART’s image. It is a strategy of
narrative dissidence. He plays with norms, subverts them. He doesn’t aim to please. He aims to provoke thought and
discussion.
This posture works because it aligns with his personality and the universe he has created. It both attracts and polarizes.
Some are fascinated, others strongly reject it.